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Are You Giving Up on Some of your Audience?
If I told you that you could generate up to 20% more money with your business, would I get your attention? Well, you’re in luck because, in a way, this is exactly what I’m saying. A bold claim, I know. But hear me out. Don’t just take my word for it. I have the data to back it up.
Did you know that according to the World Economic Forum, over 1.3 billion people in the world live with at least one disability that affects their daily lives? Sounds like an awful lot of people? Well, that’s because it is! To put this number into perspective, 1.3 billion people is about as many people as those living in the People’s Republic of China around 2005. People with disabilities represent at least 17% of the global population and form the largest minority group worldwide. With 80% of disabilities being acquired later in life, and a global population that is definitely not getting any younger, it’s clear that disabilities will be on the rise for years to come.
But worldwide data might be a bit much. Let’s scale it back to Canada and the United States, just for fun.
According to findings from the 2017 Canadian Survey on Disability, an estimated 20% of working-age Canadians self-identify as having one or more disabilities that affect how they perceive, understand, and interact with the world around them. That’s more than one out of…
