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How Colour Perception Affects the Experience
In a previous post, we introduced the idea of communication breakdowns when it comes to the way we share ideas from the platform, and how these same ideas can be received by audience members who have disabilities. What that post revealed was that oftentimes, communication is not a two-way street.
Today, let’s take a closer look at how and why communication breakdowns occur when the use of colours comes into play. With colours, unsuspected challenges often creep in right out of the gate, due to the assumptions we make about our audience and what they can perceive. By questioning what we take for granted, we soon realize the changes that must be made to improve the experience.
As an example, let’s consider the use of colours as a strategy to convey information. In another post titled “Are colours killing your great ideas?”, we talked about how colours can look the same, or show very little differences to those who are colourblind. But there’s more to colour perception than colourblindness. Here are a few examples.
Keeping clients away from Fadeout Town
Use of highly contrasted colours, supported by additional visual cues such as distinctive patterns or text is necessary to help audience members with colour perception deficiencies feel cared for. That’s a definitive…
