Recognizing the impact of culture in inclusive communication

Denis Boudreau
7 min readJul 17, 2023
Cultural groups unity and different cultures in society or multiculturalism as a celebration of diverse people and diversity or multicultural social teamwork and community groups.
Photo credit — Canva.

Cultural sensitivity is a fundamental aspect of effective communication, particularly for speaking professionals aiming to create inclusive and impactful experiences for their audiences, as recognizing and respecting the diverse cultural backgrounds, beliefs, and values of audience members allows for meaningful connections and a stronger sense of inclusion. But inclusive speaking goes beyond successfully delivering a message! Inclusive speaking is about creating an environment where every individual feels valued and heard. Sounds nice. But do you know what to do in order to acknowledge and respect cultural differences in your audience?

It goes without saying that understanding and embracing cultural diversity is crucial. Folks from different cultural backgrounds bring unique perspectives and experiences. These viewpoints inevitably shape their understanding of the world around them. By acknowledging and respecting these differences, you, as a speaking professional, can create an atmosphere of openness and acceptance where every voice is valued and every individual feels seen and understood.

However, cultural sensitivity is not always intuitive or innate, as it requires conscious efforts to step outside one’s cultural lens and actively engage with the diverse perspectives of their audience members. That can prove quite unsettling for many speaking professionals, to whom it may be a pretty steep learning curve as well as an ongoing opportunity for self-reflection, education, and growth. To achieve this, speaking professionals are required to bravely challenge their own assumptions, biases, and preconceptions and to approach each interaction with curiosity, empathy, and respect.

Recognizing the diverse cultural differences, norms, and values within our audience is essential when it comes to creating an inclusive speaking environment. Embracing cultural sensitivity allows us to bridge the gaps of understanding. To build connections that transcend cultural boundaries. To communicate in ways that are respectful, relatable, and relevant to individuals from various cultural backgrounds. It fosters a sense of trust and authenticity and creates an atmosphere where everyone feels empowered to engage and contribute.

And so, in today’s post, I’d like to explore the importance of cultural sensitivity in more detail and provide practical strategies for incorporating it into your speaking and communication practices. It is my firm belief that by prioritizing cultural sensitivity, speaking professionals like yourselves can enhance their communication skills and foster a more inclusive and impactful experience for their audiences.

If this proposal appeals to you, then read on!

Benefits of acknowledging cultural diversity

Each culture brings a unique set of values, beliefs, and traditions that shape perspectives and lived experiences. Recognizing and valuing these differences is a powerful demonstration of our commitment to inclusivity as speaking and communication professionals. This ultimately enriches our content as well by making it more relatable, engaging, and impactful to an even broader range of people! Not to mention that acknowledging the value of diverse perspectives creates inclusive spaces where all voices can be heard and valued as well.

Aside from being the right thing to do, embracing cultural diversity also opens the doors to a multitude of fantastic additional benefits for speaking and communication professionals. For starters, diverse perspectives provide a broader, more comprehensive understanding of complex issues. When different cultural viewpoints are incorporated into the mix, the gains can be measured as fresh insights and opportunities to challenge our own implicit biases, all of which consequently deepen the impact of our speaking engagements.

As one example among many, incorporating perspectives from indigenous communities when discussing global environmental challenges would likely shed light on sustainable practices rooted in centuries-old wisdom… Why would anyone purposefully choose to deprive themselves of such a richness of viewpoints, right?

But that’s not all… Embracing cultural diversity also fosters connections and builds meaningful bridges of understanding. By demonstrating an appreciation for various cultural backgrounds, we create inclusive environments where more individuals feel seen and valued. This cultivates trust, allowing for open dialogues and authentic connections. Engaging with diverse perspectives creates a stronger sense of belonging and encourages even more active participation from everyone.

Through the facilitation of discussions that encourage cultural exchange, speaking, and communication, professionals create opportunities for individuals to learn from each other, challenge preconceptions, and foster mutual respect.

And then, acknowledging cultural diversity also enhances the relevance and relatability of the message. When we tailor our communication strategies to incorporate cultural nuances, examples, and references, we ensure that our content more likely resonates deeply with all of our audience without leaving anyone behind. This powerful resonance creates an even more powerful connection, as individuals who would typically feel disregarded now feel that their lived experiences and identities are acknowledged, valued, and respected by the rest of the group.

Just think of a speaker addressing a diverse audience at a business conference and using case studies and examples that reflect the cultural context of minorities, making the information more applicable and relatable to their own professional experiences… What a breath of fresh air for audience members who otherwise never get to hear examples that they can culturally relate to!

Unintended consequences of failing to acknowledge cultural diversity

On the contrary, failure to pay attention to cultural sensitivity can have unintended consequences and hinder effective communication. When cultural diversity is overlooked or dismissed, we risk perpetuating stereotypes, reinforcing biases, and marginalizing certain cultural groups. This often leads to additional barriers to meaningful engagement and inhibits the creation of an inclusive environment.

For instance, using offensive or derogatory language unintentionally perpetuates harmful stereotypes. This further entrenches biases and alienates individuals from these cultural backgrounds, sending implicit messages that their experiences, values, and identities are neither respected nor valued. This kind of messaging leads to disengagement, reduced trust, and a breakdown in communication. None of which serve our purpose as speaking professionals!

Likewise, sheer ignorance of cultural nuances can quickly result in unfortunate misinterpretations and misunderstandings. Without a clear understanding of different cultural customs, norms, and communication styles, the messages we put out may be misconstrued or not fully appreciated by members of specific communities. This, too, potentially hinders the effectiveness of our message and impedes the desired impact on part of the audience… A lack of cultural diversity alignment can have terrible consequences indeed.

By failing to consider the impact of cultural differences, speaking and communication professionals also risk excluding valuable perspectives, which then stifles creativity. Every cultural background can bring unique insights and valuable approaches to problem-solving and innovation. When we fail to acknowledge and embrace these perspectives, we potentially miss out on a wealth of ideas and alternative solutions! And when collaboration and collaborative problem-solving are hindered due to a lack of inclusion, it’s the collective growth and development of individuals and organizations that are automatically impacted.

Overlooking cultural diversity also has the unfortunate effect of creating unwelcoming environments where certain people are left feeling invisible, misunderstood, excluded, or worse. Failing to account for the cultural contexts and lived experiences of the audience puts us at risk of negatively impacting both the relevancy and relatability of our important message, even more so when individuals are left feeling excluded, unheard, or unimportant, as these feelings diminish their engagement and willingness to further participate in conversations.

All in all, the unintended consequences of not acknowledging cultural diversity highlight even more strongly the utmost importance of cultural sensitivity with regard to effective communication. Through a renewed sense of understanding and genuine respect of culture, speaking and communication professionals can avoid pitfalls and successfully create environments where every individual feels valued, understood, and empowered to contribute and thrive.

Examining implicit biases and encouraging personal growth

Understanding the crucial role of cultural sensitivity in inclusive dialogue calls for both bravery and willingness to delve into our own unspoken biases and broaden our comprehension of cultures different from our own. It’s a journey that deepens our respect for the rich tapestry of human diversity. Commit to self-introspection and regularly seek to learn more about various cultural communities. Challenge any preconceived notions you might have. Broaden your horizons. Potentially transform yourself into an even more open-minded individual.

Not only will these endeavours assist you in becoming a more adept communicator, but they will also significantly contribute to creating a more inclusive society, almost as a beneficial side effect.

Accept the fact that cultural sensitivity is a journey rather than a destination. One that requires continuous effort and the readiness to learn from our missteps. This is a key part of this pursuit. Self-education about the various cultural diversities and honing cultural sensitivity is an ongoing process. It’s all about connecting with diverse groups, hearing their unique narratives, and striving to truly comprehend and draw wisdom from their real-world experiences. This is a remarkable chance to boost your communication skills while discovering more about yourself and the people around you!

So, kickstart this journey by actively searching for resources, workshops, and training programs that enhance cultural awareness. Invite introspection into your hidden biases and subconscious beliefs. Unlock unexpected and incredible opportunities for personal growth and professional progression. Engage in deep discussions with people from various cultural backgrounds. Apply yourself to truly listen. Absorb new viewpoints. Challenge stereotypes. Widen your worldview. Commit your time and energy to appreciating and respecting cultural diversity. You won’t regret it.

This post was originally published on InklusivComm’s Info-Hub as: https://inklusiv.ca/recognizing-the-impact-of-culture-in-inclusive-communication/

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Denis Boudreau

Helping leaders connect with the missing piece in their DEI efforts. Amazon BestSelling Author “The Inclusive Speaker". Speaker/Trainer/Coach. #neurodivergent