Member-only story
Sorry, we don’t serve your kind, here
What if I told you that there’s a huge, untapped Canadian market worth billions of dollars out there, a market that your business knows nothing about? A market so dramatically underserved and dismissed, one that your brand has potentially been antagonizing for years? If I told you about such a market, would I get your attention? Would you want to know about it?
I’m dead serious. This market does exist, and it’s been right under your nose this entire time. I’m talking about the “disability market”, one that represents over 6.2 million Canadians who self-identify as having one or more disabilities. On top of these people, this market also extends to their loved ones, their friends, and colleagues. Those who care about them and who can easily be swayed towards your competition, when the ones they care about suffer atrocious experiences with your brand, your products, your services, your business…
Are your products and services set to accommodate the needs and expectations of people who have disabilities? Can someone who’s blind, deaf, or unable to operate a mouse independently purchase your products and services online? Are your web properties and other digital assets truly inclusive of everyone, or are they putting up the equivalent of a sign that reads “we don’t serve your kind here”?
