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Unlocking the Benefits of Email Accessibility: Why Inclusion is Key for Business Growth
Accessibility is becoming an increasingly important consideration for brands as they look to create inclusive digital experiences for all of their customers. Email is a particularly important area to focus on when it comes to accessibility, as many people rely on email as a primary means of communication and access to information. Adopting best practices for creating accessibility-friendly emails can seriously help with an organization’s bottom line, while ensuring that everyone, regardless of their abilities, can easily access and understand the information contained in these messages.
In this post, we’ll look at 7 such best practices that every business should systematically adopt, in order to be more inclusive of all of their audience, including those who have different disabilities. We’ll also explore how each one contributes to bettering relationships with all of the business’ audience. As we go through the seven ways in which brands can benefit from more accessible emails and newsletters, you’ll discover some of the many ways in which these same brands can build trust and loyalty along the way, and ultimately drive business growth.
