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Your Website’s Inaccessibility Could Cost You More Than You Think
In today’s digital age, we can all agree that having a website absolutely is an essential part of any business strategy. That said, not all websites are created equal! I’m not talking about the complexity of the many features they offer, or the amount of human and monetary resources that are poured into their creation and maintenance annually. No, I’m talking about how usable and downright accessible those websites turn out to be for the end users out there, the customers, and the potential prospects who have disabilities, and who might experience the organizations’ digital assets in ways that are probably very different than the way most of us use them.
We already know — in fact, we’ve known for years — that the vast majority of websites out there are NOT designed or built to be accessible to people who have disabilities. It’s just a fact. It’s also common knowledge, especially in the disability community, that most websites out there present significant barriers that get in the way of visitors who struggle with using them for a variety of reasons.
So much so that year after year, research from WebAIM, a non-profit organization that has been providing resources and training on web accessibility since 1999, shows that over 97% of the top one million websites out there are not fully accessible to people with…
